Released on = November 4, 2006, 1:16 am

Press Release Author = AnaMaria Herrera

Industry = Management

Press Release Summary = Travel Incentives Give Business Owners a Powerful Way to
Boost Profits, Increase Clientele, and Promote Stellar Employees


Press Release Body = Santa Barbara, Calif., Nov 4, 2006 - AMH Wholesale Travel, a
company specializing in showing travelers how to vacation at wholesale prices, now
offers vacations with marketing strategies tailored for businesses to use as
incentive programs to increase their profits.

"Today's marketplace is highly competitive, so business owners must use effective
strategies for their product or service to stand out amongst their competitors,"
said AnaMaria Herrera, owner of AMH Wholesale Travel. "Vacation and travel
incentives are some of the most powerful methods for attracting new customers,
retaining clientele, increasing profits and improving employee productivity. A
potential customer can be bombarded with numerous options for the same product or
service, so it is crucial to employ incentives to attract new consumers, as well as
to retain your existing customer base and reward their referrals."

"It's imperative to distinctively separate your business from the competition,"
AnaMaria stated emphatically, "and give your prospective customer such a compelling
offer that they will come to the conclusion, 'This is the company I want to work
with. this is an offer I can't refuse.'"

An employer also has the challenge of maintaining a loyal and productive staff.
According to the Public Agenda forum, fewer than one in four American workers is
working at full potential and half of all workers do no more than what is directly
asked of them. Further more, 75% of employees say they could be more effective in
their current jobs.

Besides being satisfied with a product or service itself, knowledgeable and
attentive employees account for 80% of customer satisfaction, as a PNC Bank
Corporation survey observed. In addition, 70% of unhappy customers abandon vendors
because of poor service, according to the Forum Corp.

The bottom line is that loyal customers and productive employees are the backbone of
a successful business, but how to address both of these issues with a strategy that
is both easy and effective?

"Our vacation membership packages meet these two challenging aspects of business
head-on. For a low cost, one time membership fee, a business owner can use the
vacations and travel discounts in a myriad of ways: both for personal travel and for
the business. It is a effective, affordable solution and the possibilities for
creative promotions are endless and fun both for business owner, as well as the
employees and clients."

So how do businesses utilize travel incentives? Incentive programs can be used in
many ways; the following campaigns are just a few examples of what some successful
companies across North America are doing.

Sales Incentives - To increase sales

In a May 1998 Promo Magazine special report, it was noted that LifeUSA attracted new
agents and sent sales soaring by abandoning its annual cash incentive program for a
more inclusive campaign that gave out merchandise and travel. By the program\'s
conclusion, policy enrollments exceeded LifeUSA\'s initial goal by 700%. There were
10,000 certificates issued and were more than twice what the company planned for.
(Copyright IMA)

Employee Incentives - To motivate, retain and reward loyal and efficient employees

A small retail store in Maryland, Target Appliance, used travel incentives. \"We
introduced our first travel incentive for sales employees five years ago,\" says
President Daryl Gamerman, \"and since then we\'ve only lost staff due to retirement. I
don\'t ever have a problem with our sales people not working hard or volunteering for
extra work, because they know it will help qualify them for a great trip.

Customer Loyalty Incentives - To build customer loyalty and trust

The Frequent Builders Program at Garco Building Systems offered travel awards to
individuals. Since launching the program five years ago, Garco has experienced a 15
to 25% growth rate, compared to an industry standard of 2-3%. In 2000, the company
grew a robust 37%.

Referral Incentives - To develop contacts or promote referrals

\'Refer three new customers to our Tanning Salon and we will give you a free cruise
to the Bahamas or Mexico\' is one example of the many ways to use incentives to get
the referrals every company needs.

Purchase Incentives - Increase cash flow and obtain money upfront

\'Pre-pay a one year service agreement, you will get a free 7 days and 6 nights
resort condo accommodation in the destination of your choice\' is an example how
incentives can be used to up sell.

Member Perks - Sell new accounts or memberships

\'Join our golf club now and we will send you and a companion to Las Vegas with
airfare and hotel for free!\'

\'We will send you and a companion to a free vacation for 3 days/2 nights from over
30 destinations when you open a checking or savings account with us.\'

Encourage responsiveness or trial of product or service

\'Send back our questionnaire, we will give you tickets to Disney World with an
overnight hotel stay.'
\'We will give you a free 3 day/2 night vacation to Orlando when you test drive our
all new 2002 Honda Hybrid.\'

Businesses that have used vacation travel incentives in their marketing and
promotions have seen at least 30% increase in their sales on both sides of the buy
and sell cycle. Companies of all sizes and virtually any type of retail, wholesale,
manufacturing, internet, service, distributor or direct sales business will benefit
tremendously from incentive travel programs.


About AMH Wholesale Travel
AMH Wholesale Travel is a leader in travel membership packages, showing clients how
to travel at wholesale prices. Drawing from over 15 years experience of worldwide
travel, the company's products and services are tailored to meet the needs of
clients who travel domestically and abroad. AMH Wholesale Travel specializes in
marketing strategies for businesses and non-profits using cost-effective travel
incentives.

For more information on the company and its' products, please visit AMH Wholesale
Travel websites. For travelers: http://www.AMHWholesaleTravel.com and for
businesses: http://www.AMHWholesaleTravel.biz

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Web Site = http://www.AMHWholesaleTravel.biz

Contact Details = For more information, contact:
AMH Wholesale Travel
amhtravel@gmail.com
800-695-6241
805-275-2373